LEGO Systems Unveils Dynamic Collection of Building Sets at American International Toy Fair



LEGO Systems, Inc., makers of the world’s leading construction toys, unveils its largest collection of new build and play toys than ever before–246 new products–at the American International Toy Fair. This year’s lineup sets includes something for every builder, from curious toddlers to adult enthusiasts and everyone in between. The company will showcase its new items, in booth #1351 in Hall 3B of the Jacob K. Javits Convention Center from February 16-19.

“We know that builders of all ages enjoy the unique and the interactive play options that LEGO toys offer and we also know that the nature of play time is changing, so we are continuing to find new ways to adapt the LEGO play pattern to bring hours of building enjoyment to as many children of any age, interest or building ability,” said Soren Torp Laursen, president, LEGO Systems. “From new LEGO Juniors sets for younger builders, to a collection of building sets based on the creative digital world of Minecraft, to sets based on the brand’s first feature film, 2014 is sure to be one of the most exciting years ever for the LEGO brand.”

Fifteen years of LEGO Star Wars™ is punctuated by sets based on the new Rebels™television series and new Microfighters, offering scaled down icons such as the Millennium Falcon™ and X Wing Fighter ™ ($9.99 each). Favorites like AT-AP™ ($59.99) and Droid Gunship™ ($49.99) are available in March, while Mos Eisley Cantina™ ($69.99) and Imperial Star Destroyer™ ($119.99) launch in August.

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