Hasbro CEO: The Force Is Strong With Our Star Wars Holiday Inventory


Fear not, young Padawans and Jedi Masters, alike. Hasbro CEO Brian Goldner has brought about a new hope, saying there will be “plenty of Star Wars merchandise in time for [The Force Awakens] on December 18.”


Acknowledging that the massive demand for new Star Wars Toys had even beaten Hasbro’s highest expectations, Goldner declared, “We have fundamentally caught up with demand.”

“Over the past few weeks, we had seen some shortage of products that were selling exceedingly well,” he said in an interview with Fortune yesterday. But the company picked up the slack, and empty store shelves should soon be filled.

“We will not miss sales in the upcoming weeks and months,” said Goldner.

Read the full story at Fortune.com

Leave a Reply