Go Rogue: Meet the Rebel Heroes Behind Target’s New Star Wars Campaign

This year, Target is tapping into Star Wars fandom and using four real-life heroes to launch its campaign for the long-awaited film, Rogue One: A Star Wars story.

See what these four Rebel heroes had to say about their love of Star Wars:

• Dan Zehr, English Teacher / X-Wing Pilot – on flight suits and Shakespeare: “Putting on that flight suit is something I will never forget. I felt like I was a part of something I have loved since I was a little boy. Pure magic! And that’s the same magic I bring into my classroom”
• Jennifer Landa Busch, Wedding-Planner Extraordinaire – on celebrating milestones, Star Wars-style: “A few hours after we got engaged, I suggested having a Star Wars-themed wedding.”
• Charley Burns, a 9-year-old fan / “Little-short-for-a” Stormtrooper – on falling in love with Star Wars: “I love all the sci-fi fantasy space coolness of Star Wars. And I also like all the strong girls like Princess Leia.”
• Amiyrah Martin, dedicated mom / Rebel parent – on Star Wars’ lessons on heroism: “There was always that family center within the saga, and once I became a mom, I understood the importance behind doing what’s right, standing up for family, seeing friends as family, and of course, risking your own life to save your child (props to Darth Vader).”

Prepare for the battle and join the above rebels by learning more about the Star Wars toys and pre-ordering yours now, which are available in Target stores and Target.com on Sept. 30, here.