One analyst warns that “the toy industry is experiencing movie fatigue,” while a second notes that the second iteration of Force Friday failed to equal the sales generated for Hasbro from the first.
If Hasbro could be said to have a secret weapon it’s the fact that Walt Disney chose it as the home for its Disney princesses in 2014, taking the franchise away from Mattel. But these days, that secret weapon might not provide as much of a defense as it was the past. The reason: People might not be buying as many movie tie-in toys.
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