New Cosmic Shells Includes Star Wars: The Last Jedi Characters


The galaxy won’t feel so far away this holiday season for Southeastern Grocers customers – Star Wars characters, including some new additions from Star Wars: The Last Jedi, will be invading local BI-LO and Winn-Dixie stores on Cosmic Shells!

Southeastern Grocers (SEG), parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, launches the exclusive collectibles in all BI-LO and Winn-Dixie stores. The 72 exclusive Cosmic Shells will feature Star Wars characters designed for kids and fans to collect and trade. Customers will receive a free pack of two Cosmic Shells with every $20 qualifying purchase or with purchase of 5 participating items through Jan. 16. Additionally, customers will have the opportunity to purchase a Cosmic Shell Collector’s Album and Virtual Reality goggles in stores for $3.99, while supplies last.

Scott Morris, Executive Vice President of Merchandising for Southeastern Grocers said, “We are always looking for ways to provide our customers with great value and an enjoyable shopping experience. With the Cosmic Shells, we have an opportunity to create an out-of-this-galaxy shopping experience for our customers and their families that extends beyond the grocery store. “Family members of all ages will not only enjoy collecting Cosmic Shells this holiday season but will also engage with Stormtroopers, Tie Fighters and more, all of which will be found in our stores by simply downloading the app.”

BI-LO and Winn-Dixie customers can download the VR Goggles BI-LO and VR Goggles Winn-Dixie app to stand side-by-side with augmented reality Stormtroopers and other Star Wars characters in stores. Plus, customers can pretend to fly a Millennium Falcon, and more, through the use of Virtual Reality Goggles. Five lucky customers who receive a Golden Cosmic Shell will win an exclusive piece of Star Wars merchandise, such as First Order Special Forces Tie Fighter Helmets and a Darth Vader 40th Anniversary Commemorative Helmet, the most iconic helmet in the Commemorative 40th Anniversary Galactic Empire Helmet Collection in the Star Wars universe.

For more information and campaign details, including direction on how to download the augmented reality app, visit and