Popchips’ Galaxy Puffs sales outpace other Star Wars products by going beyond images on the bag

sirsteve
SirSteve May 23, 2018
3 Comments
Popchips Us SW 1080x1440.png 39a25f2ce62db3132f4f8fa1b516b46f

Popchips Us SW 1080x1440.png 39a25f2ce62db3132f4f8fa1b516b46f

By going “beyond a typical licensing deal” that only places popular movie characters on packaging to include thematic custom shapes in the bag, shareable 4-ounce pouches of popchips’ Star Wars themed Galaxy Puffs’ are out-stripping the dollar velocity of any other Star Wars licensed snack, cracker and cookies item in the multi-outlet channel by almost four times, according to the manufacturer.

Read the full story at FoodNavigator-USA.com

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sirsteve
SirSteve
Star Wars Fan and Collector

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  3. Unknown Member May 26, 2018
    I got a bag of these at the Solo screening 2 days ago; I have yet to consume them. A future report will likely be forthcoming. I guess the mystery shape will be Therm Scissorpunch.

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