Toys R Us Bankruptcy Auction Canceled, Brand Set for Revival

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Toys R Us

Geoffrey the Giraffe may be coming back to life.

The Toys R Us Inc. lenders that took control of the retailer during its liquidation — and have faced criticism for their role in the shutdown — are now working on resuscitating the brand, according to new court documents.

In a bankruptcy court filing Monday, the funds said they had canceled a plan to auction off the company’s intellectual property. Instead, they are seeking to reorganize the assets into a new company that would maintain the current license agreements and could invest in new retail operating businesses.

Read the full story at LATimes.com

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Bel-Cam JosMaradona Recent comment authors
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Maradona
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I’m going to try to keep my hopes from being too high. I’ve watched Linus wait in that pumpkin patch enough times to know how completely expectations can be dashed.
XmasDVD
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I am hoping that those who are planning this, do so in a manner where other struggling brick-and-mortar stores can follow suit and bring themselves back above drowning. There still needs to be some non-online shopping options.