‘Toys R Us’ Emerging From Bankruptcy As Re-branded ‘Geoffrey’s Toy Box’


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According to a new press release sent out yesterday, Toys “R” Us and all of its subsidiary companies are being acquired by a group of investors led by an entity entitled ‘Geoffrey, LLC’.

The announcement was made after a 5-month long marketing campaign to sell Toys R Us’ assets and branding.

The press release noted that the new “Geoffrey, LLC, as reorganized, will control a portfolio of intellectual property that includes trademarks, e-commerce assets and data associated with the Toys “R” Us and Babies “R” Us businesses in the United States and all over the world, including a portfolio of over 20 well-known toy and baby brands such as Imaginarium, Koala Baby, Fastlane and Journey Girls. The reorganized company will own rights to the Toys “R” Us and Babies “R” Us brands in all markets globally, with the exception of Canada.”

Read the full story at Charlottestories.com