Boston’s Pilot Studio brings Star Wars to toy store shelves

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When Bill Concannon saw the original “Star Wars” in 1977, he was entranced.
“Being 13, seeing that in the theater, that was life changing,” said Concannon, now age 52, of the film’s special effects. “Nothing had been even remotely that good looking.”

Star Wars merchandise designed by Pilot Studio

He certainly never anticipated that he’d one day be responsible for designing much of the public face of the “Star Wars” franchise. But as founders of the Boston-based Pilot Studio, Concannon and creative partner Chris Ford have for the better part of the decade worked closely with the creative team behind the movies and tie-in media to create much of the packaging that “Star Wars” production company Lucasfilm’s hundreds of commercial partners use to sell figurines, clothing, video games and other merchandise.

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