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Hasbro, You really should read this !
Dear Hasbro,
As many of you are aware, your ideas on cancelling product time and time again, and then just releasing old product that no one wants, is not a smart move. I know that the company is drivin to make money and produce the best solutions in order to achieve the goal of profit, however you should focus more on the idea of making decent product and listening to your fan base.
Perhaps you have read threads like this before, but take it from someone who knows about the Toy Industry as well as marketing and research, The fans and buyers are the ones who are your profit. Since you have secured the rights to produce Star Wars to the year 2018 perhaps you should think of granting the favor of your buyers and produce the ideas that are presented here within these forums. If you need proof of this just look at the responses from your Fan’s Choice figure. Your product does not need to be altered every time with flash gimmicks, and your packaging does not need to be changed every three months. Take a clue from the vintage Kenner Line, the only thing that changed over the years that the line resided with Kenner was the logos on the package.
If you truly want to make profit on Star Wars till 2018, make the product that the fans want. Focus on new figures, new vehicles and ships, Expanded Universe – since there are many sources to expand upon, figures from the movies that haven’t been made, and lastly focus on the resculpts – only after every other avenue has been sought out.
LISTEN TO YOUR FANS AND YOU CAN’T GO WRONG. :classic: -
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