I understand from a guy in my club that two cards came with the latest edition of the SW Insider. Don't know if that was a subscriber exclusive or what; I stopped subscribing about three years ago. I'm gonna stop at the local bookstore tonight and check.
The bookstore still had the previous issue (the ROTJ 30th anniversary coverage) on the stand. However, on the back page it did state that two Topps cards would be included in the next issue. I'm going out on a limb and saying that should include news stand editions.
I got the regular set, plus the Influences and Connections sub-sets. It's nice looking, except the card backs are boring (only words on most cards, often with as much as half the card back with empty space). I haven't read through many of them yet.
 I see a glaring error in the construction of this set: TOO MUCH EMPTY SPACE on the card backs. Since there are two series in the set (Anakin Skywalker, Luke Skywalker labeled like 1A, 2A,.../1L, 2L,...), a great idea would have been to put the opposite series' photo (even in B&W, like the old Topps ESB cards) in that empty space, since the card title for each card number is the same in each series. Also, on one card, apparently Anakin was married to Padm; plus Lightsaber is usually capitalized for some reason.
I think you're right, BC. I think these cards will be a hobby-only series. I keep checking Target every time I go in with hopes of finding them, but no luck. A Parks and Recreation card set (really?!?) but no SW.
Funny thing: the comic shop I frequent the most doesn't have them either. I haven't asked but no new card display boxes setting out on the counter.
Every "hobby shop" I've called or visited has said they don't carry them. Sad. Nothing in retail department stores (i.e. Target), either. Why would you NOT want to sell them? Just order a few boxes (or even just ONE) to see.