Hasbro, Inc. (NASDAQ: HAS), a global play and entertainment leader, announced today further activation of its purpose-driven brand blueprint strategy with an extensive lineup of new content and products across its iconic portfolio.
Hasbro is unveiling all-new entertainment and product innovations across key franchise categories including action brands, such as Power Rangers and Transformers; sports action brands leading the way with NERF; arts & crafts brands with Play-Doh; gaming brands, including Clue, Dungeons & Dragons, Magic: The Gathering and Monopoly; fashion brands, like Baby Alive and My Little Pony and preschool brands, such as Peppa Pig and PJ Masks.
Hasbro has significantly bolstered its global entertainment capabilities since acquiring eOne and leads the industry in creating truly immersive story-led brand experiences backed by break frame innovation, expansive global merchandising programs and engaging entertainment. With purpose at the center of its brand blueprint strategy, Hasbro aims to make the world a better place for all children, fans and families, working continuously to create memories that last a lifetime and inspire fans to dream big and imagine new possibilities.
“It’s an extraordinary time for the Hasbro business, as we supercharge our brand blueprint and fully ignite the power and potential of our brands, our partnerships and our purpose to position ourselves as not just a toy and game company but a multi-dimensional leader in the global entertainment, digital and play space,” said Eric Nyman, incoming President and Chief Operating Officer, Hasbro. “Whether it’s a memory-making family game night at home or new series from the Transformers and My Little Pony franchises, Hasbro brands are available for consumers across every format imaginable. We’re proud to deliver these engaging play and entertainment experiences that create unforgettable memories for fans of all ages.”
Over the last 10 years, Hasbro has built an action brand portfolio that is #1 in a $4 billion category with 28% market share, according to The NPD Group1. Upcoming is an unprecedented slate of new content across Hasbro, which is sure to engage and delight cross-generational action fans, supported by robust toy, game, and merchandise programs.
The Star Wars™ product being unveiled today to further Hasbro’s leadership in action include:
- Star Wars™ – Star Wars™ Mission Fleet Boba Fett Starship and 2.5-inch Figure Set (Ages 4 years & up/ Approx. Retail Price: $41.99)
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