Hasbro Announces Star Wars Plastic-Free Packaging Details

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Hasbro has sent details on their plan for their plastic-free packages and what it means for Star Wars collectibles.

“At Hasbro, we have set a goal to eliminate virtually all plastic from new, single-use product packaging by the end of 2022. The company is currently on track to meet its industry-leading goal, reducing the use of virgin plastic by an estimated 19.5 million pounds annually.  

What does this mean for products from fan-favorite Hasbro brands? You may have already noticed the transition to new plastic-free packaging within some kid-focused figures, and most 6-inch figures will transition to plastic-free packaging by early 2023. Today, we wanted to give you an early look at what to expect.

Here is an example of a Stormtrooper figure from the 2020 Star Wars: The Black Series line.

As part of the shift away from window boxes, you’ll see highly detailed artwork and exciting new imagery on each package featuring iconic characters and their figures inside. This includes new packaging art that will showcase the articulation and poseability of each figure.

Our goal does not include packaging for fan collectible products like 3.75” action figures, where packaging is part of the product experience and typically retained intact for fan display and collections. Those lines include Star Wars Vintage and Retro, as well as other collectible brands such as Marvel Retro and the G.I. JOE Retro. In support of Hasbro’s lower carbon strategy and upcoming science-based targets, our fan collectible blister packaging will continue to be made with either plant-based or recycled PET content.

Hasbro, with the support of its collaborators, is committed to doing what’s right for the future of the planet and looks forward to having its fans along for the journey.”

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