Toy Fair 2017

TOY FAIR 2017: Mattel Hot Wheels

Toy Fair 2017 Mattel Hot Wheels Photo Coverage has been added. View them in our Events » New York Toy Fair 2017 » Mattel Photo Gallery.

Rebels Rejoice! Exclusive Star Wars Fun Lands at Target

The Star Wars fandom is counting down the days until "Rogue One: A Star Wars Story" makes its big-screen debut. While we wait for the adventure...

Meet the Stars of the Season: Target Reveals Our Top Toys for 2016

Target revealed its 2016 Top Toys List, featuring only the hottest and most-coveted toys of the holiday season for all ages, from the littlest...

Amazon Launches New Star Wars Story Toys Landing Page

Amazon has a dedicated Star Wars landing page where there are a number of new items listed including Rogue One toys. Check it out at Amazon.com

Sneak Peek: Bring ‘Rogue One’ toys home next month

Star Wars fans, get ready to go rogue on your local toy shelves. Just like every other movie in the long-running sci-fi saga, the release...

Rogue One: A Star Wars Story Product Packaging Revealed

TIE Fighters, Imperial walkers, and the new black-armored trooper grace the packaging artwork. The box retains the red backdrop of some current The Force Awakens...

Would Regulators Allow Mattel and Hasbro to Merge?

From MSN.com: Sometimes you hear great merger stories. Other times merger stories sound like they could be made up. And then there are the...

Star Wars Force Friday Official Details Announced

Star Wars: The Force Awakens products are set to be unveiled in the world’s first-ever global live toy unboxing event. Unfolding over 18 hours...

SDCC 2015 First Order Stormtrooper Exclusives Revealed

Hasbro will sell a 6" Black Series trooper, while Mattel offers a Hot Wheels car based on the new white armor. The first action figure...

Star Wars Celebration Reveals New Hot Wheels Emperor Palpatine Car

At the Mattel Design panel, Star Wars Hot Wheels Character Cars designer Bryan Benedict revealed the final Star Wars car for the year as...

Star Wars Celebration Hot Wheels Panel

Thursday, April 16th, in Anaheim, California, was the Star Wars Celebration panel for Mattel's Star Wars Hot Wheels line. A lot of great info...

Mattel R2-KT Hot Wheels® Car to Benefit Force for Change!

Constructed by the R2 Builders Club, R2-KT was given to a 7-year old girl named Katie Johnson during her battle with brain cancer in...

Hot Wheels Launching Line of Star Wars Characters as Cars—Predictably, They’re Awesome

The new Hot Wheels Star Wars lineup hits store shelves in October. The cars themselves make their debut at the 2014 San Diego Comic-Con...

The Darth Car: 12 Things You Need to Know About Hot Wheels’ Life-Size, 150-mph...

Comic-Con 2014 opens later today, but details on many of the big reveals have been blasted across cyberspace over the past couple of weeks. Pertinent...

Mattel Star Wars Hot Wheels Darth Vader San Diego Comic-Con Exclusive

Mattel will be releasing Star Wars themed Hot Wheels and the upcoming Star Wars Insider #150 due out on June 10 has an article revealing the...

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