The Force Does Not Awaken at Toy Fair
Dear Star Wars fans,With Toy Fair approaching and Hasbro’s annual Entertainment Brand Preview Day scheduled for Saturday, February 14th, we wanted to reach out and clarify what Hasbro’s Star Wars presence will entail at this year’s show.As usual, Hasbro will be exhibiting a variety of fun and exciting Star Wars products from across its portfolio of brands, including Star Wars action figures, Star Wars Galactic Heroes and more. There will be no toys based on Star Wars: The Force Awakens (Star Wars Episode VII) shown at Toy Fair this year.Obviously, we know that there’s a huge amount of anticipation for Star Wars toys this year, and we wanted to be forthcoming about this as we know it might make a difference for some of you in regards to travel plans. While we’re happy to host all of you at Entertainment Brand Preview Day and look forward to having you check out the latest and greatest toys from Star Wars and Hasbro’s other exciting brands, we want you to have as much information as possible to be able to plan your travel and coverage.We’re extremely excited for the year ahead—which will undoubtedly be one of the most exciting years ever for fans of Star Wars and Hasbro’s Star Wars toys—and we look forward to working with each of you extensively over the coming year.
With this being said, I doubt there will be ANY merchandise based on Star Wars The Force Awakens at this show.