While most San Diego Comic-Con exhibitors are leaving their booths behind and taking their products 100% into the digital realm,
Sideshow Con will center around a physical booth space for a unique twist on their typical convention format.
The ‘Sideshow Con’ idea was really born from our sadness about the cancellation of the physical San Diego Comic-Con. We wanted to find a way of showcasing all of the new products that Sideshow and our partners are unveiling this year, but also to try and bring all of the engagement, discussion, interaction, love, and enthusiasm of an in-person event to this venture.
We decided to build a physical real-world Sideshow booth space, and we’re filling it with new and never before seen (and fan favorite) products from Sideshow as well as our brand partners like Hot Toys, PCS Collectibles, DC Direct, Prime 1, and more. All of this will enhance our annual online experience we offer to fans.
We’ve got giveaways, contests, convention-exclusive products, special guests, artist interviews, and all the things you would expect from Sideshow at San Diego Comic-Con, but with a few unusual twists that are only possible with this new format. For example, we can now display these amazing pieces without protective glass cases (something we could never do at a convention!), giving fans a clearer and more detailed look at each product.
We’ll also be swapping out displays, changing up accessories and poses, adding new elements, and maybe even hiding a few Easter eggs every day, which will make for a very dynamic display. Let’s just say it’s going to be worth it for fans to ‘visit’ Sideshow Con every day.
Sideshow PR Manager, Andy Smith
Head on over to
SideshowToys.com for complete details.